How it works

Five steps. Same order. Every time.

Most providers sell you features and disappear. We map out every step from signing to go-live before any work starts. It starts with a handshake, and we keep our word.

Cartoon of BJ kneeling and shaking paws with his Boston terrier Bubba Jake, like they just closed a deal
  1. Free check-up

    Take the 20-question check-up online, or do it with BJ on a call. It shows where you're strong and where customers are slipping through.

  2. Planning session

    We start by asking what you're trying to accomplish and how it fits your bigger picture. You get a written plan and a roadmap from signing to go-live.

  3. Setup

    We build and connect everything: website, Google profile, reviews, phones, follow-up and the tools you already use. All in your name.

  4. Launch and training

    We go live together and show you and your team how it all works, in plain English.

  5. Monthly report and check-in

    Every month: what happened, what customers told you, and what we changed because of it.

A partnership, both ways

Here's what we promise you, and the few things we need from you to deliver it.

Our promise
  • We only recommend what we'd recommend to our own family's business.
  • Before any work starts, you get a written roadmap: every step, who does it, and the target date.
  • Everything gets set up and connected, not just sold to you.
  • Everything stays in your name. We work through shared access, never your passwords.
What we need from you
  • One decision-maker who approves the plan and the big calls
  • One day-to-day contact who knows your customers, services and prices
  • A 45-minute Story Session with the owner, recorded so you don't have to write anything
  • Photos, logo and account access by the date on your roadmap
  • Approvals within 3 business days, and a short check-in every two weeks during setup

It starts with your story

We can build a campaign for any business, but people buy from people. If we don't know your story, what made you successful, and what you tell customers to earn their business, we can't sell you to your audience.

So every client starts with a recorded Story Session. That one conversation becomes your About page, your Google profile description, your first month of social posts, your FAQ answers, and how your phones should be answered. Nothing is published without your OK.

A few of the questions

  • How did the business start, and why?
  • What do you tell a new customer to earn their business?
  • Why do your best customers keep coming back?
  • What questions do you get every single week?
  • What do you never want said or promised about your business?

If things stall

If what we need doesn't arrive, we pause and tell you exactly what's holding things up. All work is final and fees aren't refunded, so we only start building once we have what we need. There's no long-term commitment: after month three it's month-to-month, you can cancel with 30 days' notice, and you keep everything we've built.

Find out where you stand in about 5 minutes

Take the free check-up. Your score shows right away, and no email is required.

Take the free check-up